Manufacturer | Wella |
---|---|
Package dimensions | 16.3 x 8.9 x 6 centimetres |
Package Weight | 0.26 Kilograms |
Brand | Clairol |
Colour | 5PB Medium Mocha Brown |
Format | Liquid |
Speciality | Natural |
Package Dimensions | 16.3 x 8.9 x 6 cm; 260 g |
ASIN | B0CQM6KCKH |
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Clairol Nice n’ Easy Pure Brunettes Hair Colour | Pure and Rich Brown Tones | Smooth, Natural Hair Colour | With Pre-Colour Serum | 100% Grey Coverage | 5PB Medium Mocha Brown| Permanent Hair Dye
Learn more
Learn more
Purchase options and add-ons
Colour | 5PB Medium Mocha Brown |
Product benefits | Purifies hair from metals and mineral buildup to allow the pure brown colour to fill hair, Pure Brown tones to love in just 3 easy steps– DETOX, DYE, TREAT, Rich brown tones that stay pure until you recolour, Provides permanent, natural-looking brown shades with 100% grey coverage, Helps shield against metals to preserve pure colour See more |
Brand | Clairol |
Item form | Liquid |
Hair type | All |
Number of items | 1 |
Unit count | 199.0 millilitre |
Material feature | Natural |
Manufacturer | Wella |
About this item
- Pre-Colour Detox Serum purifies hair from metal build-up so no impurities can get in the way of pure colour.
- Love your brunette shade from day one. With the pure tone system, the pro-grade brown tones and enriched treatment create rich browns that stay pure until you recolour.
- How to use Clairol Hair Colour? There are just 3 easy steps to get brown tones to love - DETOX, DYE, TREAT! Apply the pre-colour serum to dry hair, mix the colour tube and activator, and apply starting from the roots. Rinse, and treat hair with the enriched intense treatment.
- What’s in the box? 1 Pre-Colour Detox Serum Sachet, 1 Permanent PureTone Colour Cream, 1 Colour Activator, and 1 Enriched Intense Treatment Tube.
Top Brand
Clairol

93% positive ratings from 1K+ customers

100K+ recent orders from this brand
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Featured Items to Consider
Important information
Safety Information:
External Use Only
Ingredients:
Pre-Colour Detox Serum: Aqua/water/EAU, Propylene Glycol, Hydroxyethylcellulose, Trisodium Ethylenediamine Disuccinate, Quaternium-80, Cocamidopropyl Betaine, Phenoxyethanol, Citric Acid, Methylparaben, Peg-40 Hydrogenated Castor Oil, Parfum/Fragrance, Disodium EDTA, Polysorbate 60, Disodium Phosphate, Sodium Phosphate, Permanent Puretone Colour CREAM: Aqua/Water/EAU, Propylene Glycol, Cetearyl Alcohol, Ammonia, Trisodium Ethylenediamine Disuccinate, 2-Methoxymethyl-P-Phenylenediamine, Ammonium Sulfate, Resorcinol, Parfum/Fragrance, Dicetyl Phosphate, Sodium SULFITE, Ceteth-10 Phosphate, Steareth-200, Ascorbic Acid, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, Xanthan Gum, Sodium Hydroxide, Disodium EDTA, Hydroxyethyl-3,4 Methylenedioxyaniline HCL, 4-Amino-2-Hydroxytoluene, Color Activator: Aqua/Water/EAU, Liquid Paraffin/Mineral Oil/ Huile Minerale, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Cetearyl Sulfate, Salicylic Acid, Phosphoric Acid, Disodium Phosphate, Disodium Pyrophosphate, Sodium Stannate, Etidronic Acid, Enriched Intense Treatment: Aqua/Water/EAU, Bis-Hydroxy/Methoxy Amodimethicone, Stearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Malic Acid, Glutamic Acid, Parfum/Fragrance, Benzyl Alcohol, Benzyl Benzoate, EDTA, Histidine, Cocos Nucifera (Coconut) Oil, Sodium Chloride, Hexyl Cinnamal, Linalool, Magnesium Nitrate, Trimethylsiloxysilicate, Aloe Barbadensis Leaf Juice, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone, Ascorbic Acid, Citric Acid, Potassium Sorbate, Sodium SULFITE, Sodium Benzoate
Directions:
Pure Brown tones to love in just 3 easy steps– DETOX, DYE, TREAT! Apply the pre-colour detox serum to dry hair, from roots to ends. Mix the colour tube and activator bottle, shake, and apply starting from the roots. Wait 20 minutes, then rinse thoroughly and treat hair with the enriched intense treatment. Dry and style as desired!
Product description
Product Description
Looking for the secret to brunette shades that start pure and stay pure? Clairol Nice n’ Easy Pure Brunettes hair colour with Detox + PureTone System provides permanent, natural-looking brown shades with 100% grey coverage. The pre-colour serum purifies hair from metals and mineral buildup to allow the pure brown colour to fill hair and the intense treatment helps shield against metals to preserve pure colour. Pure Brunettes! IT’S SO ME!
Ingredients
Pre-Colour Detox Serum: Aqua/water/EAU, Propylene Glycol, Hydroxyethylcellulose, Trisodium Ethylenediamine Disuccinate, Quaternium-80, Cocamidopropyl Betaine, Phenoxyethanol, Citric Acid, Methylparaben, Peg-40 Hydrogenated Castor Oil, Parfum/Fragrance, Disodium EDTA, Polysorbate 60, Disodium Phosphate, Sodium Phosphate, Permanent Puretone Colour CREAM: Aqua/Water/EAU, Propylene Glycol, Cetearyl Alcohol, Ammonia, Trisodium Ethylenediamine Disuccinate, 2-Methoxymethyl-P-Phenylenediamine, Ammonium Sulfate, Resorcinol, Parfum/Fragrance, Dicetyl Phosphate, Sodium SULFITE, Ceteth-10 Phosphate, Steareth-200, Ascorbic Acid, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, Xanthan Gum, Sodium Hydroxide, Disodium EDTA, Hydroxyethyl-3,4 Methylenedioxyaniline HCL, 4-Amino-2-Hydroxytoluene, Color Activator: Aqua/Water/EAU, Liquid Paraffin/Mineral Oil/ Huile Minerale, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Cetearyl Sulfate, Salicylic Acid, Phosphoric Acid, Disodium Phosphate, Disodium Pyrophosphate, Sodium Stannate, Etidronic Acid, Enriched Intense Treatment: Aqua/Water/EAU, Bis-Hydroxy/Methoxy Amodimethicone, Stearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Malic Acid, Glutamic Acid, Parfum/Fragrance, Benzyl Alcohol, Benzyl Benzoate, EDTA, Histidine, Cocos Nucifera (Coconut) Oil, Sodium Chloride, Hexyl Cinnamal, Linalool, Magnesium Nitrate, Trimethylsiloxysilicate, Aloe Barbadensis Leaf Juice, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone, Ascorbic Acid, Citric Acid, Potassium Sorbate, Sodium SULFITE, Sodium Benzoate
Directions
Pure Brown tones to love in just 3 easy steps– DETOX, DYE, TREAT! Apply the pre-colour detox serum to dry hair, from roots to ends. Mix the colour tube and activator bottle, shake, and apply starting from the roots. Wait 20 minutes, then rinse thoroughly and treat hair with the enriched intense treatment. Dry and style as desired!
Safety Warning
External Use Only
Manufacturer Contact Information
Wella UK Ltd., SW19 4DR, London.
From the manufacturer

-
Are Clairol Nice ’n Easy Pure Brunettes products permanent?
Yes! Clairol Nice ‘n Easy Pure Brunettes is a permanent natural looking hair colour, that provides long-lasting pure rich tones for up to 8 weeks thanks to its detox & Puretone System.
-
How should I detox my hair before colouring?
First, apply the pre-colour detox serum to dry hair, from roots to ends before mixing the colorant and applying. This serum purifies hair from metal and mineral build-up so no impurities can get in the way of pure colour infusing your hair then.
-
Should I apply Clairol Nice ’n Easy Pure Brunettes to dry or damp hair?
Your hair will appear wet from the Pre-Colour Detox Serum which is expected. You then apply Clairol Nice 'N Easy Pure Brunettes hair dye directly to your hair, working the colour from roots through lengths.
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Does the length of my hair make any difference to the amount of colour I’ll need?
If you have particularly long or thick hair, you may need another Clairol Nice ’N Easy Pure Brunettes hair colour kit for complete, even coverage.
-
Does Clairol Nice ’n Easy Pure Brunettes provide grey coverage?
It does! Clairol Nice ’N Easy Pure Brunettes is a permanent natural looking hair colour that offers 100% grey coverage.
Comparison table
![]() NNE Pure Brunettes | ![]() Nice 'n Easy | ![]() Root Touch-Up | ![]() Natural Instincts | |
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Customer Reviews
|
4.2 out of 5 stars 187
|
4.5 out of 5 stars 18,701
|
4.5 out of 5 stars 9,527
|
4.2 out of 5 stars 4,031
|
Price
| £7.91£7.91 | £5.08£5.08 | £5.00£5.00 | £5.94£5.94 |
Shade
| 5BB Medium Blush Brown | 7 Dark Blonde | 4 Dark Brown | 5 Medium Brown |
Type of Hair
| All hair types | All hair types | All hair types | All hair types |
Results
| Rich brown tones | Natural looking hair | 100% grey coverage | Rich colour, glossy shine |
Number of shades
| 6 | 44 (NA) & 48 (UK) | 18 | 18 |
Permanency
| Permanent | Permanent | Permanent | Demi-permanent |
Product information
Technical Details
Additional Information
Delivery information: | We cannot deliver certain products outside mainland UK ( Details). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout. |
---|---|
Date First Available | 19 Dec. 2023 |
Customer Reviews |
4.2 out of 5 stars |
Best Sellers Rank | 2,656 in Beauty (See Top 100 in Beauty) 39 in Permanent Hair Colour |
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Clairol Nice n’ Easy Pure Brunettes Hair Colour | Pure and Rich Brown Tones | Smooth, Natural Hair Colour | With Pre-Colour Serum | 100% Grey Coverage | 5PB Medium Mocha Brown| Permanent Hair Dye
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Product details
- Package Dimensions : 16.3 x 8.9 x 6 cm; 260 g
- Manufacturer : Wella
- ASIN : B0CQM6KCKH
- Country of origin : Germany
- Delivery information:: We cannot deliver certain products outside mainland UK ( Details). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout.
- Customer reviews:
Customer reviews
Customer Reviews, including Product Star Ratings, help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyses reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers find the hair dye easy to apply. However, the color receives mixed feedback, with some praising it while others report that it fades and appears too red-toned. The grey coverage also gets mixed reviews, with several customers noting that it doesn't cover grey hair at all.
AI-generated from the text of customer reviews
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Customers find the hair color easy to apply.
"...The colour is incredible and it's very easy to apply. My hair came out beautifully with no unwanted patches...." Read more
"Great colour easy to apply perfect match as to what is on the box lovely colour" Read more
"...I like the grey coverage, ease of use and the smell isn’t too bad either," Read more
"Easy to use and perfect resulting colour." Read more
Customers have mixed opinions about the hair dye's color, with some finding it great while others report that it fades and appears too red-toned.
"Good colour, gone a bit lighter this time" Read more
"...The colour is incredible and it's very easy to apply. My hair came out beautifully with no unwanted patches...." Read more
"...is a lovely colour and in the light it’s beautiful but it is super super dark brown. Covered grey hair really well and didn’t dry my hair out at all." Read more
"...ears, neck and jawline are stained very badly, it kind of looks like henna dye stains, and it's going to be quite embarrassing leaving the house..." Read more
Customers have mixed experiences with grey coverage, with some reporting no coverage at all.
"...Covered grey hair really well and didn’t dry my hair out at all." Read more
"...There was zero grey coverage. I didn't expect my greys to vanish but I had thought enough colour would take to blend them in...." Read more
"...It has covered the orange hair, BUT, this stuff stains! It won't wash out my skin at all...." Read more
"...However, after the first wash the colour faded and the greys showed through !..." Read more
Reviews with images

Dyes hair AND skin!!!
Top reviews from United Kingdom
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- Reviewed in the United Kingdom on 12 May 2025Colour Name: 6.5PB Lightest Latte BrownVerified PurchaseGood colour, gone a bit lighter this time
- Reviewed in the United Kingdom on 27 March 2025Colour Name: 5PB Medium Mocha BrownVerified PurchaseNormally I get my hair bleached at a salon but with tough times I've decided to go back to my natural colour.
The colour is incredible and it's very easy to apply.
My hair came out beautifully with no unwanted patches. I will be purchasing every month from now on.
- Reviewed in the United Kingdom on 7 October 2024Colour Name: 5PB Medium Mocha BrownVerified PurchaseThis is a lovely colour and in the light it’s beautiful but it is super super dark brown. Covered grey hair really well and didn’t dry my hair out at all.
4.0 out of 5 starsThis is a lovely colour and in the light it’s beautiful but it is super super dark brown. Covered grey hair really well and didn’t dry my hair out at all.It’s a nice colour but really dark!
Reviewed in the United Kingdom on 7 October 2024
Images in this review
- Reviewed in the United Kingdom on 15 May 2025Colour Name: 6PB Light Hazelnut BrownVerified PurchaseBrilliant
- Reviewed in the United Kingdom on 26 March 2025Colour Name: 6PB Light Hazelnut BrownVerified PurchaseVery nice hair colour and it doesnt stain your skin
- Reviewed in the United Kingdom on 11 April 2025Colour Name: 5PB Medium Mocha BrownVerified PurchaseI bought the shade 5PB because I was looking to cover a bad box dye gone wrong. My hair was orange and I chose this as looking suitable enough to cover it.
It has covered the orange hair, BUT, this stuff stains! It won't wash out my skin at all. I know they say to rub vaseline around your hairline and ears prior to dyeing but who actually does that?! I've tried everything to remove it, I've even tried rubbing harsh acetone on my skin and nothing has worked to budge it. Another reviewer saying this wasn't too difficult to remove from skin - that is inaccurate!
That's why I can only give it 3 stars. My hairline, forehead, ears, neck and jawline are stained very badly, it kind of looks like henna dye stains, and it's going to be quite embarrassing leaving the house for a week or two.
I bought the shade 5PB because I was looking to cover a bad box dye gone wrong. My hair was orange and I chose this as looking suitable enough to cover it.
It has covered the orange hair, BUT, this stuff stains! It won't wash out my skin at all. I know they say to rub vaseline around your hairline and ears prior to dyeing but who actually does that?! I've tried everything to remove it, I've even tried rubbing harsh acetone on my skin and nothing has worked to budge it. Another reviewer saying this wasn't too difficult to remove from skin - that is inaccurate!
That's why I can only give it 3 stars. My hairline, forehead, ears, neck and jawline are stained very badly, it kind of looks like henna dye stains, and it's going to be quite embarrassing leaving the house for a week or two.
Images in this review
- Reviewed in the United Kingdom on 17 April 2025Colour Name: 6.5PB Lightest Latte BrownVerified PurchaseThis hair dye has a lot of red tones, looks very ginger and coppery in the light in my case, which is great if thats what you're going for, but if your choosing to use this dye to try get the colure shown the box then you may be slightly disappointed.
- Reviewed in the United Kingdom on 4 May 2024Colour Name: 6.5PB Lightest Latte BrownVerified PurchaseMy natural colour is a light hazelnut brown, very similar to the colour shown on the box. I bought this to cover my greys while maintaining my natural colour.
Pro's
This is a really good consistency. Thin enough to spread easily but not so much that it runs everywhere. The smell I'd strong but not overpowering and not unpleasant.
It rinsed out very easily, my hair didn't feel dry or coarse during or after rinsing.
The conditioner is lovely. I was able to blow dry my hair while only running my fingers through the lengths, no need for a brush.
My hair looks and feels soft and smooth. The usual flyaways nowhere to be seen.
I got this on my arm by mistake and didn't realise until I was ready to rinse. It came right off with just warm water, no soap or scrubbing necessary.
Con's
The colour is nothing like the box. It's looks a dark chestnut colour in the shade but the moment light hits it, it's an awful brassy red.
There was zero grey coverage. I didn't expect my greys to vanish but I had thought enough colour would take to blend them in. Nope, they are as white as ever.
All in all. If they ever decide to market the conditioner, I'll happily buy a bottle but not the hair dye. I wouldn't recommend it to anyone.
2.0 out of 5 starsMy natural colour is a light hazelnut brown, very similar to the colour shown on the box. I bought this to cover my greys while maintaining my natural colour.Far too red, no grey coverage at all
Reviewed in the United Kingdom on 4 May 2024
Pro's
This is a really good consistency. Thin enough to spread easily but not so much that it runs everywhere. The smell I'd strong but not overpowering and not unpleasant.
It rinsed out very easily, my hair didn't feel dry or coarse during or after rinsing.
The conditioner is lovely. I was able to blow dry my hair while only running my fingers through the lengths, no need for a brush.
My hair looks and feels soft and smooth. The usual flyaways nowhere to be seen.
I got this on my arm by mistake and didn't realise until I was ready to rinse. It came right off with just warm water, no soap or scrubbing necessary.
Con's
The colour is nothing like the box. It's looks a dark chestnut colour in the shade but the moment light hits it, it's an awful brassy red.
There was zero grey coverage. I didn't expect my greys to vanish but I had thought enough colour would take to blend them in. Nope, they are as white as ever.
All in all. If they ever decide to market the conditioner, I'll happily buy a bottle but not the hair dye. I wouldn't recommend it to anyone.
Images in this review
Product summary presents key product information
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Product Summary: Clairol Nice n’ Easy Pure Brunettes Hair Colour | Pure and Rich Brown Tones | Smooth, Natural Hair Colour | With Pre-Colour Serum | 100% Grey Coverage | 5PB Medium Mocha Brown| Permanent Hair Dye
From Clairol
Price
One-time purchase: £6.48 ( £3.26 / ml)
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All prices include VAT.
About this Item
- Pre-Colour Detox Serum purifies hair from metal build-up so no impurities can get in the way of pure colour.
- Love your brunette shade from day one. With the pure tone system, the pro-grade brown tones and enriched treatment create rich browns that stay pure until you recolour.
- How to use Clairol Hair Colour? There are just 3 easy steps to get brown tones to love - DETOX, DYE, TREAT! Apply the pre-colour serum to dry hair, mix the colour tube and activator, and apply starting from the roots. Rinse, and treat hair with the enriched intense treatment.
- What’s in the box? 1 Pre-Colour Detox Serum Sachet, 1 Permanent PureTone Colour Cream, 1 Colour Activator, and 1 Enriched Intense Treatment Tube.
Product description
Options Available
Colour Name
- 3PB Deepest Espresso Brown
- 4PB Deep Mocha Brown
- 5BB Medium Blush Brown
- 5PB Medium Mocha Brown
- 6PB Light Hazelnut Brown
- 6.5PB Lightest Latte Brown
Important information
Safety Information:
External Use Only
Ingredients:
Pre-Colour Detox Serum: Aqua/water/EAU, Propylene Glycol, Hydroxyethylcellulose, Trisodium Ethylenediamine Disuccinate, Quaternium-80, Cocamidopropyl Betaine, Phenoxyethanol, Citric Acid, Methylparaben, Peg-40 Hydrogenated Castor Oil, Parfum/Fragrance, Disodium EDTA, Polysorbate 60, Disodium Phosphate, Sodium Phosphate, Permanent Puretone Colour CREAM: Aqua/Water/EAU, Propylene Glycol, Cetearyl Alcohol, Ammonia, Trisodium Ethylenediamine Disuccinate, 2-Methoxymethyl-P-Phenylenediamine, Ammonium Sulfate, Resorcinol, Parfum/Fragrance, Dicetyl Phosphate, Sodium SULFITE, Ceteth-10 Phosphate, Steareth-200, Ascorbic Acid, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, Xanthan Gum, Sodium Hydroxide, Disodium EDTA, Hydroxyethyl-3,4 Methylenedioxyaniline HCL, 4-Amino-2-Hydroxytoluene, Color Activator: Aqua/Water/EAU, Liquid Paraffin/Mineral Oil/ Huile Minerale, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Cetearyl Sulfate, Salicylic Acid, Phosphoric Acid, Disodium Phosphate, Disodium Pyrophosphate, Sodium Stannate, Etidronic Acid, Enriched Intense Treatment: Aqua/Water/EAU, Bis-Hydroxy/Methoxy Amodimethicone, Stearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Malic Acid, Glutamic Acid, Parfum/Fragrance, Benzyl Alcohol, Benzyl Benzoate, EDTA, Histidine, Cocos Nucifera (Coconut) Oil, Sodium Chloride, Hexyl Cinnamal, Linalool, Magnesium Nitrate, Trimethylsiloxysilicate, Aloe Barbadensis Leaf Juice, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone, Ascorbic Acid, Citric Acid, Potassium Sorbate, Sodium SULFITE, Sodium Benzoate
Directions:
Pure Brown tones to love in just 3 easy steps– DETOX, DYE, TREAT! Apply the pre-colour detox serum to dry hair, from roots to ends. Mix the colour tube and activator bottle, shake, and apply starting from the roots. Wait 20 minutes, then rinse thoroughly and treat hair with the enriched intense treatment. Dry and style as desired!
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