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L'Oréal Paris Excellence Crème Permanent Hair Dye, Radiant At-Home Hair Colour with up to 100% Grey Coverage, Pro-Keratin, Up to 8 Weeks of Colour, Colour: 10 Natural Baby Blonde

4.4 out of 5 stars 4,679 ratings

£6.98 with 36 percent savings £6.98 per count
RRP: £10.99
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10 Natural Baby Blonde
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Purchase options and add-ons

Colour 10 Natural Baby Blonde
Package information Tube
Product benefits 100% grey hair coverage, abundant, long-lasting colour, protects, regenerates
Brand L'Oreal Paris
Item form Cream
Hair type Color Treated
Number of items 1
Unit count 1 count
Material feature Sulphate free, Ammonia-free
Material Type Free No ammonia, no sulphates

About this item

  • Permanent at-home hair colour with nourishing and strengthening Pro-Keratin and Ceramide, Complete hair colour treatment with Triple Care Colour Regime: colouring cream, shampoo and hair mask
  • Results in under 30 minutes, Delivers natural radiant colour for up to 8 weeks, Leaves hair stronger, silkier and more nourished, Reduced hair breakage, Up to 100 percent grey coverage
  • Read instructions and patch test 48 hours before use: 1.) Use gloves and pour colouring into developer bottle and shake to mix, 2.) Apply colour and leave for recommended time, 3.) Shampoo out and follow with conditioning mask
  • Non-drip crème formula suitable for all hair types, Comb applicator for precise application, Over 30 shades available including red hair dye, brown hair dye, black hair dye and blonde hair dye
  • Contents: 1x L'Oréal Paris Excellence Crème home hair colour set in 10 Natural Baby Blonde, Each box includes: 1x caring colouring cream & developer, 1x caring scalp shampoo, 1x caring light weight mask and 1x comb applicator
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L'Oreal Paris

93% positive ratings from 50K+ customers

100K+ recent orders from this brand

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This item: L'Oréal Paris Excellence Crème Permanent Hair Dye, Radiant At-Home Hair Colour with up to 100% Grey Coverage, Pro-Keratin, Up to 8 Weeks of Colour, Colour: 10 Natural Baby Blonde
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Important information

Safety Information:

For external use only.

Ingredients:

1207226 - CARING COLOURING CREAM: AQUA / WATER • CETEARYL ALCOHOL • PROPYLENE GLYCOL • DECETH-3 • LAURETH-12 • AMMONIUM HYDROXIDE • OLETH-30 • HEXADIMETHRINE CHLORIDE • LAURIC ACID • GLYCOL DISTEARATE • POLYQUATERNIUM-22 • ETHANOLAMINE • SILICA DIMETHYL SILYLATE [NANO] / SILICA DIMETHYL SILYLATE • CI 77891 / TITANIUM DIOXIDE • ASCORBIC ACID • SODIUM METABISULFITE • 2-METHYLRESORCINOL • DIMETHICONE • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • PROLINE • p-PHENYLENEDIAMINE • CARBOMER • THREONINE • RESORCINOL • EDTA • PARFUM / FRAGRANCE. (F.I.L. C201955/1). 1152439 - DEVELOPER: AQUA / WATER • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM SALICYLATE • TRIDECETH-2 CARBOXAMIDE MEA • PHOSPHORIC ACID • CETEARETH-25 • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE • GLYCERIN. (F.I.L. C202318/2). 1217017 - CARING SCALP SHAMPOO: AQUA / WATER • SODIUM LAURETH SULFATE • COCAMIDOPROPYL BETAINE • DIMETHICONE • SODIUM CHLORIDE • PARFUM / FRAGRANCE • CI 77891 / TITANIUM DIOXIDE • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • MICA • COCO-BETAINE • SODIUM BENZOATE • SODIUM HYDROXIDE • PHENOXYETHANOL • STEARETH-6 • ACETIC ACID • PEG-100 STEARATE • PEG-45M • TRIDECETH-10 • TRIDECETH-3 • SALICYLIC ACID • FUMARIC ACID • LINALOOL • BENZYL ALCOHOL • AMODIMETHICONE • ISOEUGENOL • CARBOMER • CITRIC ACID • BHT • HEXYLENEGLYCOL • HEXYL CINNAMAL • GLYCERIN • GLYCOL DISTEARATE. (F.I.L. C226772/1). 1177657 - CARING LIGHTWEIGHT MASK: AQUA / WATER • AMODIMETHICONE • STEARYL ALCOHOL • HYDROXYPROPYL STARCH PHOSPHATE • ISOPROPYL MYRISTATE • BEHENTRIMONIUM CHLORIDE • CETYL ALCOHOL • HYDROXYPROPYLTRIMONIUM HYDROLYZEDWHEAT PROTEIN • PHENOXYETHANOL • ACETIC ACID • PEG-150 DISTEARATE • TRIDECETH-5 • TRIDECETH-6 • TRIDECETH-10 • PANTHENOL • LINALOOL • BENZYL ALCOHOL • ISOPROPYL ALCOHOL • ISOEUGENOL • 2-OLEAMIDO-1,3 OCTADECANEDIOL • CAPRYLYL GLYCOL • CETRIMONIUM CHLORIDE • HEXYL CINNAMAL • GLYCERIN • PARFUM / FRAGRANCE.(F.I.L. C223464/1).

Directions:

Colour cream with triple protection. Nothing protects better, covers grey hair better, time and time again. Before this: the protective serum to be used before dyeing nourishes the sensitive areas of the hair, especially dry tips. Use before dyeing. The hair is protected and prepared for an even colour result. Meanwhile, Excellence protective colour cream gives your hair a strong, bright, even colour that perfectly covers unruly grey hair. Nothing covers grey hair better. The drip-free cream envelops each strand. Afterward: the multi-dose after-colour conditioner nourishes your hair profoundly after and between colour treatments. Protects your hair until the next dye. Result: 100% perfect grey hair coverage. rich, rich, completely even colour. Even sensitive hair is perfectly protected for several weeks. This set contains: colour protection cream, protective cream developer, protective conditioner with ceramide proteins, instructions for use (English language not guaranteed). gloves, an exclusive applicator comb, colour preparation protective serum. Colour Results Guide: The useful chart on the packaging shows the colour results you will receive with 10. Your colour results vary depending on your natural hair colour. Special Notes: With more than 50% grey hair: your results will look a little brighter than the colour results guide.

Product description

Product Description

Triple Care colour ritual hair dye by excellence cares for your colour. Cares for your scalp. Cares for your hair. 1. Caring colouring cream enriched with pro-keratin. Protects the hair as it colours. Long-lasting, multi-tonal colour. 2. Caring gentle scalp post-color shampoo delicately cleanses the scalp and hair by gently rinsing away excess residue. Smooths the hair to reveal its radiance. Natural, multi-tonal colour result. Formulated specifically to be used right after colouring your hair 3. Caring lightweight mask infused with conditioning ingredients. Intensively nourishes the hair without weighing it down. Excellence triple Care colour, colour that cares as it colours.

Ingredients

1207226 - CARING COLOURING CREAM: AQUA / WATER • CETEARYL ALCOHOL • PROPYLENE GLYCOL • DECETH-3 • LAURETH-12 • AMMONIUM HYDROXIDE • OLETH-30 • HEXADIMETHRINE CHLORIDE • LAURIC ACID • GLYCOL DISTEARATE • POLYQUATERNIUM-22 • ETHANOLAMINE • SILICA DIMETHYL SILYLATE [NANO] / SILICA DIMETHYL SILYLATE • CI 77891 / TITANIUM DIOXIDE • ASCORBIC ACID • SODIUM METABISULFITE • 2-METHYLRESORCINOL • DIMETHICONE • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • PROLINE • p-PHENYLENEDIAMINE • CARBOMER • THREONINE • RESORCINOL • EDTA • PARFUM / FRAGRANCE. (F.I.L. C201955/1). 1152439 - DEVELOPER: AQUA / WATER • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM SALICYLATE • TRIDECETH-2 CARBOXAMIDE MEA • PHOSPHORIC ACID • CETEARETH-25 • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE • GLYCERIN. (F.I.L. C202318/2). 1217017 - CARING SCALP SHAMPOO: AQUA / WATER • SODIUM LAURETH SULFATE • COCAMIDOPROPYL BETAINE • DIMETHICONE • SODIUM CHLORIDE • PARFUM / FRAGRANCE • CI 77891 / TITANIUM DIOXIDE • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • MICA • COCO-BETAINE • SODIUM BENZOATE • SODIUM HYDROXIDE • PHENOXYETHANOL • STEARETH-6 • ACETIC ACID • PEG-100 STEARATE • PEG-45M • TRIDECETH-10 • TRIDECETH-3 • SALICYLIC ACID • FUMARIC ACID • LINALOOL • BENZYL ALCOHOL • AMODIMETHICONE • ISOEUGENOL • CARBOMER • CITRIC ACID • BHT • HEXYLENEGLYCOL • HEXYL CINNAMAL • GLYCERIN • GLYCOL DISTEARATE. (F.I.L. C226772/1). 1177657 - CARING LIGHTWEIGHT MASK: AQUA / WATER • AMODIMETHICONE • STEARYL ALCOHOL • HYDROXYPROPYL STARCH PHOSPHATE • ISOPROPYL MYRISTATE • BEHENTRIMONIUM CHLORIDE • CETYL ALCOHOL • HYDROXYPROPYLTRIMONIUM HYDROLYZEDWHEAT PROTEIN • PHENOXYETHANOL • ACETIC ACID • PEG-150 DISTEARATE • TRIDECETH-5 • TRIDECETH-6 • TRIDECETH-10 • PANTHENOL • LINALOOL • BENZYL ALCOHOL • ISOPROPYL ALCOHOL • ISOEUGENOL • 2-OLEAMIDO-1,3 OCTADECANEDIOL • CAPRYLYL GLYCOL • CETRIMONIUM CHLORIDE • HEXYL CINNAMAL • GLYCERIN • PARFUM / FRAGRANCE.(F.I.L. C223464/1).


From the manufacturer

EXCELLENCE COLOUR

COMPARE OUR COLOUR COLLECTIONS

Excellence

Casting Natural Gloss

Preference

Universal Nudes

Customer Reviews
3.9 out of 5 stars 303
4.4 out of 5 stars 4,173
4.1 out of 5 stars 381
Price
£10.00 £7.98 £7.48
Product Type
Permanent Semi-Permanent Permanent Permanent
Formula
Nourishing crème Ammonia free crème Oil enriched gel Nourishing crème
Special Feature
Triple Care Colour Glossy Colour Fade defying colour Complexion Flattering Colour
For All Hair Types
Magic Retouch Compatible
Grey Coverage
Up to 100% Up to 76% Up to 100% Up to 100%

Product information

Technical Details

Manufacturer ‎L'Oréal
Package dimensions ‎16.4 x 10.2 x 6.5 centimetres
Package Weight ‎0.25 Kilograms
Item dimensions L x W x H ‎6 x 5 x 16 centimetres
Item weight ‎250 Grams
Brand ‎L'Oreal Paris
Colour ‎10 Natural Baby Blonde
Format ‎Cream
Speciality ‎Natural
Language ‎English
Item model number ‎2691889
Product Dimensions ‎6 x 5 x 16 cm; 250 g
ASIN ‎B0045X86WM

Additional Information

Delivery information: We cannot deliver certain products outside mainland UK ( Details). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout.
Date First Available 5 Oct. 2010
Customer Reviews
4.4 out of 5 stars 4,679 ratings

4.4 out of 5 stars
Best Sellers Rank 307 in Beauty (See Top 100 in Beauty)
9 in Permanent Hair Colour

Feedback

L'Oréal Paris Excellence Crème Permanent Hair Dye, Radiant At-Home Hair Colour with up to 100% Grey Coverage, Pro-Keratin, Up to 8 Weeks of Colour, Colour: 10 Natural Baby Blonde


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Product details

  • Is discontinued by manufacturer ‏ : ‎ No
  • Language ‏ : ‎ English
  • Product Dimensions ‏ : ‎ 6 x 5 x 16 cm; 250 g
  • Manufacturer ‏ : ‎ L'Oréal
  • ASIN ‏ : ‎ B0045X86WM
  • Item model number ‏ : ‎ 2691889
  • Delivery information:: We cannot deliver certain products outside mainland UK ( Details). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout.
  • Customer reviews:
    4.4 out of 5 stars 4,679 ratings

Customer reviews

4.4 out of 5 stars
4,679 global ratings

Review this product

Share your thoughts with other customers

Customers say

Customers find the hair dye excellent in quality and easy to use, with good coverage of grey hair and soft, shiny results. The color receives mixed feedback - while some achieve perfect ash blonde, others report the result being much darker than expected. Moreover, opinions on value for money are divided between those who find it excellent value and those who consider it a waste of money. Additionally, the smell and hair condition aspects also receive mixed reviews, with some noting no terrible smell while others report a bad odor, and while some say their hair feels lovely, others report it becoming dry.

AI-generated from the text of customer reviews

130 customers mention ‘Quality’125 positive5 negative

Customers find the hair dye to be of excellent quality, working reasonably well.

"...with the hair dye are gorgeous and left my hair soft, shiney and feeling nourished. My natural wave pattern improved after using this product...." Read more

"Perfect colour, looks great. Roots all gone and my hair is in lovely condition..." Read more

"...this Particular brand and colour I can honestly say that it was a good result!..." Read more

"...Just can’t find it anywhere except here. Always gives amazing results" Read more

85 customers mention ‘Ease of use’77 positive8 negative

Customers find the hair dye easy to use, with one mentioning it applies evenly.

"...I found it easy to apply as its not as messy as most as the formula is thicker so doesn't drip everywhere...." Read more

"...The colour application was straightforward, and I found the included purple shampoo quite useful, though the packaging could benefit from a screw-..." Read more

"...So easy to use and so glad that I am able to use my walk in shower to rinse and wash without the worry of the dye destroying the beautiful tiles etc..." Read more

"I am pleased with the result. The instructions are easy to follow...." Read more

84 customers mention ‘Coverage’61 positive23 negative

Customers are satisfied with the hair dye's coverage, particularly noting its effectiveness on grey and white hair, with one customer reporting it covered 95% of their grey strands.

"...And it's covered those pesky unwanted, dare I say it, wise hairs. I can honestly say it matches the colour on the box perfectly...." Read more

"...My natural hair is level 8/ sandy blonde. This is used to block out grey/white hair." Read more

"Good coverage, but darker than other brand." Read more

"...feel really soft but colour faded a lot after a few washes.. not 100% grey coverage either.. shame" Read more

53 customers mention ‘Softness’48 positive5 negative

Customers find the hair dye makes their hair soft and shiny, with one customer noting it feels well conditioned after application.

"...and conditioner that come with the hair dye are gorgeous and left my hair soft, shiney and feeling nourished...." Read more

"...Post-dye, my hair felt silky rather than the usual straw-like texture I’ve experienced with other brands, which was positive...." Read more

"...Leaves your hair feeling super soft and does provide great grey coverage which is why I use it...." Read more

"...It is sooooo soft I was to keep touching it all the time :)..." Read more

305 customers mention ‘Colour’213 positive92 negative

Customers have mixed experiences with the hair dye's results, with some achieving a perfect ash blonde shade while others report that the final color was much darker than expected.

"...This colour is perfect in every way, it's given me a very natural light brown with no warm tones at all...." Read more

"Perfect colour, looks great. Roots all gone and my hair is in lovely condition..." Read more

"Used for the 1st time. Perfect ash blonde. The shampoo included was a big plus. (They should sell it separately. )..." Read more

"...In conclusion, a decent dye but be aware of potential colour deviations!" Read more

63 customers mention ‘Value for money’41 positive22 negative

Customers have mixed opinions about the hair dye's value for money, with some finding it an excellent value while others consider it a waste of money with disappointing results.

"...Very reasonably priced for a L'Oréal product. Says Prime delivery but I didn't get mine for 48 hours after ordering." Read more

"...not as strong as the original formula, still have lighter ends, so not so even, and I always follow the instructions regarding roots/ends timing." Read more

"...Slightly more expensive than my usual colour but definitely worth it." Read more

"...Also at a great price £5.00 per box, and whilst they only had 8 boxes in stock, there was a comment that they had more on the way...." Read more

30 customers mention ‘Smell’20 positive10 negative

Customers have mixed opinions about the hair dye's smell, with some finding it pleasant while others report a bad odor.

"...The smell is not overwhelming so more pleasant than most and doesn't linger after washing...." Read more

"...No drips and no strong smell either." Read more

"...I've used in a long time but it left my hair feeling waxy and smelling of dye. This is still the case after 3 washes" Read more

"...if this is different to any other shampoo I don't know but it smells so lovely...reminded me of apples...." Read more

19 customers mention ‘Hair condition’8 positive11 negative

Customers have mixed experiences with their hair after using this dye: some report their hair looks lovely, while others say it becomes dry and damaged.

"...it coloured the grey hair and stayed coloured for longer, it left my hair alittle dry. But overall happy with the product." Read more

"...Hair didn’t feel damaged or dry at all after washing it out it was so smooth" Read more

"My hair was already out of condition due to lots of dying. Was a little dry but it took the weird red out of my hair that my hairdresser had said..." Read more

"...the long run, these hair dyes allow so much flexibility and saves the hair from fails and unpleasant surprises specially if like dramatic changes of..." Read more

Truly ash, very little orange
5 out of 5 stars
Truly ash, very little orange
I’ve really struggled to find a home colour that doesn’t go ginger, I am shade 6 normally and find that every home colour I’ve use goes ginger. However, this 6.11 shade was really impressive and I could see ashy tones whilst developing. I would say it’s slightly darker than previous 6 shades I’ve used but it came out with a really nice tone with very limited warmth, or the warmth it does have has a bit of depth to it, rather than that usual insipid red tone I’ve been used to. There’s also a purple shampoo and separate conditioner in the box, you get a couple of washes with each so they’ll also help to keep some of the ash in after washes. Slightly more expensive than my usual colour but definitely worth it.
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Top reviews from United Kingdom

  • Reviewed in the United Kingdom on 1 November 2024
    Colour Name: 6 Natural Light BrownVerified Purchase
    I wanted a more natural looking light brown hair colour as that is what I am naturally but with increasing "baby blonde" hairs popping through ( in other words, the hairs of the wise lol) I need to colour my hair nowadays. I've been using level 6 colours for a while from the same brand and occasionally trying others but none gave me my desired result. I like my light brown to look natural with not too much warmth (I have some natural warmth so like to tone that down). I've tried other light browns/dark blondes with ashy undertones but none of them gave me a result like this colour. This colour is perfect in every way, it's given me a very natural light brown with no warm tones at all. It's cancelled out the warmth I had in my hair naturally which is exactly what I wanted. And it's covered those pesky unwanted, dare I say it, wise hairs. I can honestly say it matches the colour on the box perfectly. I found it easy to apply as its not as messy as most as the formula is thicker so doesn't drip everywhere. The smell is not overwhelming so more pleasant than most and doesn't linger after washing. The shampoo and conditioner that come with the hair dye are gorgeous and left my hair soft, shiney and feeling nourished. My natural wave pattern improved after using this product. I have long, fine hair but also quite a lot of it. You will definitely need 2 boxes if to have mid to long hair but you may find you only use part of the 2nd mix. I can't comment on how long the colour lasts because I only applied it 3 days ago. Most permanent hair dyes are fading from my hair by around week 3 after colouring and by week 4 I usually have noticeable regrowth so need to reapply. So we shall she how this one lasts but I will definitely be buying it again anyway as I just love the colour 👌
    13 people found this helpful
    Report
  • Reviewed in the United Kingdom on 22 March 2025
    Colour Name: 8.1 Natural Ash BlondeVerified Purchase
    Perfect colour, looks great.
    Roots all gone and my hair is in lovely condition
    Product a bit hard to squeeze out of the bottle being quite thick when it’s mixed together. No drips and no strong smell either.
    3 people found this helpful
    Report
  • Reviewed in the United Kingdom on 8 August 2023
    Colour Name: 8.12 Natural Frosted Beige BlondeVerified Purchase
    Over the years I have tried many brands and shades of hair colour...especially since the cost of a hair colour at the hair dressers went ridiculously high and each time is different results.

    Since getting older and having more greys to cover, I find it much harder to find a blonde shade that will have good coverage...they all say 100% grey coverage but sadly that is not the case.

    With this Particular brand and colour I can honestly say that it was a good result! It is the first time I have seen a shampoo included in the pack...if this is different to any other shampoo I don't know but it smells so lovely...reminded me of apples. For a start, most hair colours don't say to wash the hair...just to rinse off colour and apply conditioner BUT I always feel the need to wash my hair so this if perfect.

    So easy to use and so glad that I am able to use my walk in shower to rinse and wash without the worry of the dye destroying the beautiful tiles etc....hair colours in the past have been really messy and dark and I dared not use my shower so had to do my hair over the kitchen sink with the tap shower hose! No longer the case from now on as this is really clean to use and no residue left in the shower (obviously I run the shower head around the shower once I have done the final hair rinse!

    The real telling for me is the first wash after colouring...so often the so called 'permanent' colour seems to wash away leaving my hair looking like it hadn't been coloured for weeks....so far I have washed my hair once and glad to say that the colour is still there and really good. I dare say the next wash will be different but I will certainly be buying this again. Like most things, the price of hair colour has shot up but far cheaper than getting it done.

    So far I am very happy with this shade too...Natural frosted beige blonde...the 'beige' description has always put me off as from experience some beige blonds have been awful but this one has turned out a nice 'warm' looking blonde and that is just want I want'

    Obviously everyone's hair is different but I can certainly recommend this from my experience with it.
    37 people found this helpful
    Report
  • Reviewed in the United Kingdom on 21 January 2024
    Colour Name: 4.02 Tempting BrunetteVerified Purchase
    Hey all, so I had very washed out dyed red hair & fancied a change so chose brown. I foolishly went for a different brand and the first photo is the 'brown' it went to. I felt it re brought out the red! In the daylight it just looked red I was gutted.
    I did a LOT of homework to find the right brown by this brand. I really wanted to try the new universal one but it seems to be sending hair black which was my worry with any brown dye.
    I Chose tempting chocolate as it didn't have any worrying words like ash or ice or frosting etc which I learned is why my red got revitalized.
    I was still worried this might go black but I am happy to report it is brown and no black in sight! It is sooooo soft I was to keep touching it all the time :) the shampoo with this is brilliant BUT should have a screw lid so we can use for next time not all of us need a whole tube of it. The conditioner is lovely. My hair has been washed three times since putting this dye on and all signs are super positive. It looks less darker than the second photo now, it is still a bit darker than the box BUT I have brown hair which is what I wanted for now so I am super happy with it. I might use a lighter shade of brown down the line I am not sure yet I am growing out a buzzcut so never know with me what I will try/do next.
    But overall this for me is the adult dye , it does what you want/need. Lives up to the beauty promise, lush hair after. This is the only dye I will use from now on the others I have tried & they just don't last & don't condition my hair like this dye line does.
    Customer image
    4.0 out of 5 stars
    finally brown

    Reviewed in the United Kingdom on 21 January 2024
    Hey all, so I had very washed out dyed red hair & fancied a change so chose brown. I foolishly went for a different brand and the first photo is the 'brown' it went to. I felt it re brought out the red! In the daylight it just looked red I was gutted.
    I did a LOT of homework to find the right brown by this brand. I really wanted to try the new universal one but it seems to be sending hair black which was my worry with any brown dye.
    I Chose tempting chocolate as it didn't have any worrying words like ash or ice or frosting etc which I learned is why my red got revitalized.
    I was still worried this might go black but I am happy to report it is brown and no black in sight! It is sooooo soft I was to keep touching it all the time :) the shampoo with this is brilliant BUT should have a screw lid so we can use for next time not all of us need a whole tube of it. The conditioner is lovely. My hair has been washed three times since putting this dye on and all signs are super positive. It looks less darker than the second photo now, it is still a bit darker than the box BUT I have brown hair which is what I wanted for now so I am super happy with it. I might use a lighter shade of brown down the line I am not sure yet I am growing out a buzzcut so never know with me what I will try/do next.
    But overall this for me is the adult dye , it does what you want/need. Lives up to the beauty promise, lush hair after. This is the only dye I will use from now on the others I have tried & they just don't last & don't condition my hair like this dye line does.
    Images in this review
    Customer imageCustomer image
    9 people found this helpful
    Report
  • Reviewed in the United Kingdom on 30 April 2025
    Colour Name: 8.1 Natural Ash BlondeVerified Purchase
    Used for the 1st time. Perfect ash blonde. The shampoo included was a big plus. (They should sell it separately. )
    End result soft shiny ash blonde hair.
    My natural hair is level 8/ sandy blonde. This is used to block out grey/white hair.
    3 people found this helpful
    Report

Top reviews from other countries

Translate all reviews to English
  • Arrigo Zamboni
    5.0 out of 5 stars Lockdown
    Reviewed in Italy on 19 April 2020
    Colour Name: 7 Natural Dark BlondeVerified Purchase
    Il prodotto corrisponde alle specifiche e ha ottemperato alle esigenze
    Report
  • عبدالله حكمي
    5.0 out of 5 stars تمام
    Reviewed in Saudi Arabia on 24 May 2024
    Colour Name: 9.1 Natural Light Ash BlondeVerified Purchase
    رائع
  • Rapunzel
    5.0 out of 5 stars sehr gut
    Reviewed in Germany on 29 November 2023
    Colour Name: 5 Natural BrownVerified Purchase
    Gute Farbe. Läßt sich super auftragen und die Farbe sieht sehr natürlich aus.
    Habe ich schon 2 mal nachgekauft.
  • Carina
    5.0 out of 5 stars Endlich werde ich auch als Schwarzhaarige blond!
    Reviewed in Germany on 29 December 2013
    Colour Name: 01 Lightest Natural BlondeVerified Purchase
    Ich kann diese Farbe für alle dunkelhaarige nur wärmstens empfehlen, die genau wie ich blond werden wollen und Probleme damit haben, beim Färben statt blond, rothaarig oder orangehaarig zu werden.

    Diese Farbe ist die einzige Farbe die meine Haare wirklich blond macht, statt rot oder orange - und das in einem Schritt ohne das Haar vorher zu bleichen! Und das bei schwarzen Haaren die ich habe.

    Vorher mein Haar bleichen kommt für mich nicht in Frage, weil meine Haare daran kaputt gehen, ich habe nämlich sehr trockene Haare. Und dies ist die einzige Farbe die meine Haare in nur einem Schritt blond ohne orange/rot-Stich machen.

    Schade, dass es die Farbe nur als Import gibt - das macht sie durch die Versandkosten fast doppelt zu teuer, aber das ist es wert.
  • Cliente Amazon
    5.0 out of 5 stars Colore molto naturale
    Reviewed in Italy on 10 December 2024
    Colour Name: 9.1 Natural Light Ash BlondeVerified Purchase
    Lo usi da anni ma è difficile da trovare nei negozi, si trova solo su internet

Product Summary: L'Oréal Paris Excellence Crème Permanent Hair Dye, Radiant At-Home Hair Colour with up to 100% Grey Coverage, Pro-Keratin, Up to 8 Weeks of Colour, Colour: 10 Natural Baby Blonde

From L'Oreal Paris

4.4 out of 5 stars, 4,679 ratings

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50+ bought in past week

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About this Item

  • Permanent at-home hair colour with nourishing and strengthening Pro-Keratin and Ceramide, Complete hair colour treatment with Triple Care Colour Regime: colouring cream, shampoo and hair mask
  • Results in under 30 minutes, Delivers natural radiant colour for up to 8 weeks, Leaves hair stronger, silkier and more nourished, Reduced hair breakage, Up to 100 percent grey coverage
  • Read instructions and patch test 48 hours before use: 1.) Use gloves and pour colouring into developer bottle and shake to mix, 2.) Apply colour and leave for recommended time, 3.) Shampoo out and follow with conditioning mask
  • Non-drip crème formula suitable for all hair types, Comb applicator for precise application, Over 30 shades available including red hair dye, brown hair dye, black hair dye and blonde hair dye
  • Contents: 1x L'Oréal Paris Excellence Crème home hair colour set in 10 Natural Baby Blonde, Each box includes: 1x caring colouring cream & developer, 1x caring scalp shampoo, 1x caring light weight mask and 1x comb applicator

Product description

Product Description
Triple Care colour ritual hair dye by excellence cares for your colour. Cares for your scalp. Cares for your hair. 1. Caring colouring cream enriched with pro-keratin. Protects the hair as it colours. Long-lasting, multi-tonal colour. 2. Caring gentle scalp post-color shampoo delicately cleanses the scalp and hair by gently rinsing away excess residue. Smooths the hair to reveal its radiance. Natural, multi-tonal colour result. Formulated specifically to be used right after colouring your hair 3. Caring lightweight mask infused with conditioning ingredients. Intensively nourishes the hair without weighing it down. Excellence triple Care colour, colour that cares as it colours.
Ingredients
1207226 - CARING COLOURING CREAM: AQUA / WATER • CETEARYL ALCOHOL • PROPYLENE GLYCOL • DECETH-3 • LAURETH-12 • AMMONIUM HYDROXIDE • OLETH-30 • HEXADIMETHRINE CHLORIDE • LAURIC ACID • GLYCOL DISTEARATE • POLYQUATERNIUM-22 • ETHANOLAMINE • SILICA DIMETHYL SILYLATE [NANO] / SILICA DIMETHYL SILYLATE • CI 77891 / TITANIUM DIOXIDE • ASCORBIC ACID • SODIUM METABISULFITE • 2-METHYLRESORCINOL • DIMETHICONE • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • PROLINE • p-PHENYLENEDIAMINE • CARBOMER • THREONINE • RESORCINOL • EDTA • PARFUM / FRAGRANCE. (F.I.L. C201955/1). 1152439 - DEVELOPER: AQUA / WATER • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM SALICYLATE • TRIDECETH-2 CARBOXAMIDE MEA • PHOSPHORIC ACID • CETEARETH-25 • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE • GLYCERIN. (F.I.L. C202318/2). 1217017 - CARING SCALP SHAMPOO: AQUA / WATER • SODIUM LAURETH SULFATE • COCAMIDOPROPYL BETAINE • DIMETHICONE • SODIUM CHLORIDE • PARFUM / FRAGRANCE • CI 77891 / TITANIUM DIOXIDE • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • MICA • COCO-BETAINE • SODIUM BENZOATE • SODIUM HYDROXIDE • PHENOXYETHANOL • STEARETH-6 • ACETIC ACID • PEG-100 STEARATE • PEG-45M • TRIDECETH-10 • TRIDECETH-3 • SALICYLIC ACID • FUMARIC ACID • LINALOOL • BENZYL ALCOHOL • AMODIMETHICONE • ISOEUGENOL • CARBOMER • CITRIC ACID • BHT • HEXYLENEGLYCOL • HEXYL CINNAMAL • GLYCERIN • GLYCOL DISTEARATE. (F.I.L. C226772/1). 1177657 - CARING LIGHTWEIGHT MASK: AQUA / WATER • AMODIMETHICONE • STEARYL ALCOHOL • HYDROXYPROPYL STARCH PHOSPHATE • ISOPROPYL MYRISTATE • BEHENTRIMONIUM CHLORIDE • CETYL ALCOHOL • HYDROXYPROPYLTRIMONIUM HYDROLYZEDWHEAT PROTEIN • PHENOXYETHANOL • ACETIC ACID • PEG-150 DISTEARATE • TRIDECETH-5 • TRIDECETH-6 • TRIDECETH-10 • PANTHENOL • LINALOOL • BENZYL ALCOHOL • ISOPROPYL ALCOHOL • ISOEUGENOL • 2-OLEAMIDO-1,3 OCTADECANEDIOL • CAPRYLYL GLYCOL • CETRIMONIUM CHLORIDE • HEXYL CINNAMAL • GLYCERIN • PARFUM / FRAGRANCE.(F.I.L. C223464/1).
Directions
Colour cream with triple protection. Nothing protects better, covers grey hair better, time and time again. Before this: the protective serum to be used before dyeing nourishes the sensitive areas of the hair, especially dry tips. Use before dyeing. The hair is protected and prepared for an even colour result. Meanwhile, Excellence protective colour cream gives your hair a strong, bright, even colour that perfectly covers unruly grey hair. Nothing covers grey hair better. The drip-free cream envelops each strand. Afterward: the multi-dose after-colour conditioner nourishes your hair profoundly after and between colour treatments. Protects your hair until the next dye. Result: 100% perfect grey hair coverage. rich, rich, completely even colour. Even sensitive hair is perfectly protected for several weeks. This set contains: colour protection cream, protective cream developer, protective conditioner with ceramide proteins, instructions for use (English language not guaranteed). gloves, an exclusive applicator comb, colour preparation protective serum. Colour Results Guide: The useful chart on the packaging shows the colour results you will receive with 10. Your colour results vary depending on your natural hair colour. Special Notes: With more than 50% grey hair: your results will look a little brighter than the colour results guide.
Safety Warning
For external use only.

Options Available

Colour Name

  • 3 Natural Darkest Brown
  • 4.02 Tempting Brunette
  • TEMPTING BRUNETTE 4.02
  • 4.11 Ultra Ash Brown
  • 5 Natural Brown
  • 5.11 Ultra Ash Light Brown
  • 5.15 Natural Iced Brown
  • 5.3 Natural Golden Brown
  • 5.5 Natural Mahogany Brown
  • 5.6 Natural Rich Auburn
  • 6 Natural Light Brown
  • 6.11 Ultra Ash Dark Blond
  • 6.3 Natural Light Golden Blonde
  • 7 Natural Dark Blonde
  • 7.11 Ultimate Ash Blond
  • 7.3 Natural Dark Golden Blonde
  • 7.31 Natural Dark Caramel Blonde
  • NATURAL BLONDE 8
  • 8.1 Natural Ash Blonde
  • 8.12 Natural Frosted Beige Blonde
  • 8.3 Natural Golden Blonde
  • 9 Natural Light Blonde
  • 9.1 Natural Light Ash Blonde
  • 9.3 Natural Light Gold Blonde
  • 10 Natural Baby Blonde
  • 10.21 Lightest Pearl Blonde
  • 01 Lightest Natural Blonde
  • 02 Ultra-Light Golden Blonde
  • 03 Ultra-Light Ash Blonde
  • Black
Browse all available options

Important information

Safety Information:

For external use only.

Ingredients:

1207226 - CARING COLOURING CREAM: AQUA / WATER • CETEARYL ALCOHOL • PROPYLENE GLYCOL • DECETH-3 • LAURETH-12 • AMMONIUM HYDROXIDE • OLETH-30 • HEXADIMETHRINE CHLORIDE • LAURIC ACID • GLYCOL DISTEARATE • POLYQUATERNIUM-22 • ETHANOLAMINE • SILICA DIMETHYL SILYLATE [NANO] / SILICA DIMETHYL SILYLATE • CI 77891 / TITANIUM DIOXIDE • ASCORBIC ACID • SODIUM METABISULFITE • 2-METHYLRESORCINOL • DIMETHICONE • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • PROLINE • p-PHENYLENEDIAMINE • CARBOMER • THREONINE • RESORCINOL • EDTA • PARFUM / FRAGRANCE. (F.I.L. C201955/1). 1152439 - DEVELOPER: AQUA / WATER • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM SALICYLATE • TRIDECETH-2 CARBOXAMIDE MEA • PHOSPHORIC ACID • CETEARETH-25 • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE • GLYCERIN. (F.I.L. C202318/2). 1217017 - CARING SCALP SHAMPOO: AQUA / WATER • SODIUM LAURETH SULFATE • COCAMIDOPROPYL BETAINE • DIMETHICONE • SODIUM CHLORIDE • PARFUM / FRAGRANCE • CI 77891 / TITANIUM DIOXIDE • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • MICA • COCO-BETAINE • SODIUM BENZOATE • SODIUM HYDROXIDE • PHENOXYETHANOL • STEARETH-6 • ACETIC ACID • PEG-100 STEARATE • PEG-45M • TRIDECETH-10 • TRIDECETH-3 • SALICYLIC ACID • FUMARIC ACID • LINALOOL • BENZYL ALCOHOL • AMODIMETHICONE • ISOEUGENOL • CARBOMER • CITRIC ACID • BHT • HEXYLENEGLYCOL • HEXYL CINNAMAL • GLYCERIN • GLYCOL DISTEARATE. (F.I.L. C226772/1). 1177657 - CARING LIGHTWEIGHT MASK: AQUA / WATER • AMODIMETHICONE • STEARYL ALCOHOL • HYDROXYPROPYL STARCH PHOSPHATE • ISOPROPYL MYRISTATE • BEHENTRIMONIUM CHLORIDE • CETYL ALCOHOL • HYDROXYPROPYLTRIMONIUM HYDROLYZEDWHEAT PROTEIN • PHENOXYETHANOL • ACETIC ACID • PEG-150 DISTEARATE • TRIDECETH-5 • TRIDECETH-6 • TRIDECETH-10 • PANTHENOL • LINALOOL • BENZYL ALCOHOL • ISOPROPYL ALCOHOL • ISOEUGENOL • 2-OLEAMIDO-1,3 OCTADECANEDIOL • CAPRYLYL GLYCOL • CETRIMONIUM CHLORIDE • HEXYL CINNAMAL • GLYCERIN • PARFUM / FRAGRANCE.(F.I.L. C223464/1).

Directions:

Colour cream with triple protection. Nothing protects better, covers grey hair better, time and time again. Before this: the protective serum to be used before dyeing nourishes the sensitive areas of the hair, especially dry tips. Use before dyeing. The hair is protected and prepared for an even colour result. Meanwhile, Excellence protective colour cream gives your hair a strong, bright, even colour that perfectly covers unruly grey hair. Nothing covers grey hair better. The drip-free cream envelops each strand. Afterward: the multi-dose after-colour conditioner nourishes your hair profoundly after and between colour treatments. Protects your hair until the next dye. Result: 100% perfect grey hair coverage. rich, rich, completely even colour. Even sensitive hair is perfectly protected for several weeks. This set contains: colour protection cream, protective cream developer, protective conditioner with ceramide proteins, instructions for use (English language not guaranteed). gloves, an exclusive applicator comb, colour preparation protective serum. Colour Results Guide: The useful chart on the packaging shows the colour results you will receive with 10. Your colour results vary depending on your natural hair colour. Special Notes: With more than 50% grey hair: your results will look a little brighter than the colour results guide.

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