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What it is: A purple shampoo that gently cleanses and neutralizes brassy tones while also hydrating, reducing frizz, and moisturizing.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight, Wavy, and Curly
Hair Concerns:
- Color Safe
- Dryness
- Frizz
Key Benefits:
- Neutralizes brassy tones
- Reduces frizz
- Hydrates and softens
Highlighted Ingredients:
- Polyquaternium-113: Helps preserve tone.
- Lauryl/Myristyl Polyricinoleate/Glycerin: Help provide moisture to hair.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, sulfates SLS & SLES, triclocarban, and triclosan. It is also cruelty-free.
What Else You Need to Know: This is a purple shampoo that gently cleanses and neutralizes brassy tones. It also hydrates, reduces frizz, and moisturizes. This shampoo is also color safe for all blonde tones.
Size:
8.5 FL OZ
-Lauryl/Myristyl Polyricinoleate /Glycerin: Help provide moisture to hair.
Water/Aqua/Eau, Sodium Lauroyl Methyl Isethionate, Cocamide Mipa, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Sodium Lauroyl Sarcosinate, Lauryl/Myristyl Polyricinoleate, Propanediol, Acrylates Crosspolymer-4, Polyglyceryl-3 Laurate, Nymphaea Caerulea Flower Extract, Helianthus Annuus (Sunflower) Extract, Corylus Americana (Hazelnut) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Leuconostoc/Radish Root Ferment Filtrate, Cocos Nucifera (Coconut) Fruit Water, Amethyst Extract, Silicone Quaternium-8, Guar Hydroxypropyltrimonium Chloride, Sclerotium Gum, Glyceryl Oleate, Oryza Sativa (Rice) Bran Extract, Sodium Isethionate, Caprylyl Glycol, Polyquaternium-113, Glycerin, Hydrogenated Palm Glycerides Citrate, Tocopherol, Stearic Acid, Sodium Formate, Glycol Distearate, Coconut Acid, Trideceth-10, Coco-Glucoside, Polyquaternium-7, Tin Oxide, Sodium Glycolate, Sodium Chloride, Citric Acid, Sodium Hydroxide, Fragrance (Parfum), Alpha-Isomethyl Ionone, Hydroxyacetophenone, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Metabisulfite, Trisodium Ethylenediamine Disuccinate, Tetrasodium Glutamate Diacetate, Phenoxyethanol, Sodium Benzoate, Mica, Titanium Dioxide (CI 77891), Ext. Violet 2 (CI 60730). Product packaging and material may contain more and/or different information from the website, including ingredient information. Before using a product, always read labels, warnings, directions, and other information provided with the product.
-Apply and massage through damp hair.
-Let it sit for two minutes.
-Rinse and follow with Bb.Illuminated Blonde Conditioner (sold separately).
From The Pro:
-When using a purple shampoo, it’s important to massage and work the shampoo thoroughly from roots to ends.
-This will ensure consistent coverage and even toning.